We at WiseGen, are well experienced in giving a new business the kickstart it needs to go online. To begin with, it is important that you have a website that effectively represents your business online. If you are a small business or an individual and think that “I don’t need a website!”, it’s important that you think again. Internet has evolved in the past decade and it is imperative that you take the right steps to use the medium, keeping the long term vision of your business or service in mind, exist among the competitors and stand out.
When we talk about web existence, we mean a brochure website. A website that pops up at the top of the search engine results, when someone searches specifically for your company, with an intention of background check or getting the contact information or to know more about your company profile and the services/products that you offer. With thousands of high priority directories available on the web, you don’t want your clients to preconceive that you are not keeping up with the world, which indeed would be true if your website is not found on the front page of search engines when someone makes a specific search with your company name or brand.
All of this starts with selecting the right name for your business/website. It might be easy to register a fancy, short, pronounceable name with the registrar of companies, in a particular country, what is difficult to obtain is a “.com” domain name with the same company/brand name. We talk with experience! Lets share our story–We named our company before doing a research, as a result, when we planned on registering the domain name WiseGen.com, we found out that it was taken by a chinese biomedical company already. Thus we registered our current domain name. It indeed is the right place, but the company specific, short, easy to remember domain name was registered already.
A lot less domain names are available than you think and you won’t want to settle for anything less than a “.com” top level domain, when you plan to start a company that 2 decades down the line would be engaged in a global business.
If you are still considering whether you need a website or not we must tell you that you are late already. Considering the fact that on an average, ten thousand companies are registered in the world everyday, you should be seriously concerned about how does your company name stand out from the crowd – Does it have any negative connotation in any regional or state language you plan to expand in future? Are you unknowingly infringing another brand’s reputation? There are just two of the 200+ factors that are considered before a business name/ website name is considered for registration.
We can explain to you every aspect of a brochure website and get one made for you, if need be. Lawyers, Doctors, young professionals looking for job and new businesses which require a basic website for themselves for publishing their resume/video resume or a company profile must consider this basic option.